Tudor Branding Project
Following a series of meetings with the brewery, we were chosen to develop the Tudor brand and run a promotional campaign spanning print and digital mediums.
The core values of the company were built into everything that was created and after developing the new brand image, we began producing videos and printed literature to promote the company and its values. As an artisan brewery everything is done by hand using only natural ingredients, so we kept the tone honest & highlighted both Tudor's approach and the thoughts of the people they work with, through insight videos and testimonials.
The existing brand colours were black and white, with a golden yellow used for the company's award winning Blorenge ale. It was felt that with the inclusion of this third colour we could help Tudor to stand out from their competitors, as they had previously noted that their branding wasn't prominent enough alongside other options. Combined with black, the new gold colour was also used to promote the high quality nature of the products on offer.